Los Angeles, CA, and Mooresville, NC — February 5, 2026

Tiger 11 Sports & Entertainment and Sam Hunt Racing today announced a strategic collaboration focused on expanding Sam Hunt Racing’s commercial, strategic, and investment relationships in Japan and with Japan-headquartered organizations.

Under the agreement, Tiger 11 will serve as Sam Hunt Racing’s authorized representative in Japan, working closely with the team to identify, develop, and advance a range of partnership opportunities across sponsorship, brand collaborations, technology and innovation partnerships, licensing and content initiatives, hospitality programs, and other strategic alliances. The agreement reflects a shared ambition to connect one of NASCAR’s fastest-growing teams with leading Japanese brands and businesses aligned with motorsports and global culture.

The relationship formalizes a coordinated approach to the Japanese market, combining Sam Hunt Racing’s competitive presence and credibility within the Toyota-aligned motorsports ecosystem with Tiger 11’s experience advising rights holders, brands, and investors on cross-border commercial strategy. The parties will work collaboratively to ensure opportunities are pursued thoughtfully, with respect for existing relationships and long-term brand value.

Nathen McVittie, Managing Director at Tiger 11, says:

“I’ve had the privilege of knowing and working alongside Sam for more than seven years, and during that time, it’s been impossible not to recognize how special what he is building truly is. Sam Hunt Racing is defining what the next generation of NASCAR teams can look like — competitive on track, modern in structure, and globally minded in ambition. It’s an honor to partner with Sam and his team, and to help build thoughtful, long-term bridges between Japan and the United States. We believe there is a meaningful opportunity for Japanese companies to engage with the U.S. motorsports market through a platform that values trust, alignment, and shared growth.”

Sam Hunt, Owner of Sam Hunt Racing, remarked on the partnership:

“Nathen has been a believer in SHR from the very beginning, and someone I regard highly. He’s seen us crawl, walk, and now learn to run in the ever-changing world of NASCAR. His selfless character and creative mind have brought opportunity over the years, and I’m excited to take this next step with Tiger 11 to expand our reach internationally.”

This collaboration becomes effective February 5, 2026, and reflects a shared commitment to building durable international relationships that strengthen Sam Hunt Racing’s platform on and off the track.

For more information, please contact hello@tiger11sport.com.

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About Tiger 11 Sports & Entertainment
Tiger 11 is a California-based investment and advisory firm operating at the heart of sport, entertainment, and culture worldwide. Partnering with leading investors, clubs, leagues, and brands, Tiger 11 develops strategies and business models that drive growth, strengthen communities, and create long-term value through clear insight and creative vision.

About Sam Hunt Racing
Founded on a passion for competition, Sam Hunt Racing (SHR) is a NASCAR O'Reilly Auto Parts Series team built on the foundation of community and perseverance. Established in 2019 by Sam Hunt, a former racer turned team owner, SHR represents the next generation of NASCAR, combining youthful energy with veteran expertise.