what we do
INVESTMENT
SUSTAINABLE STRATEGY
VENUES & REAL ESTATE
PURPOSE-DRIVEN CAPITAL
We invest in sport and entertainment the right way: sustainably, strategically, and with purpose. Whether backing teams, developing venues and real estate, or creating high-performance environments, we pair long-term capital discipline with the timing and conviction to move before the market catches up. Investment isn’t just about wins or returns. It’s about building stronger, more connected communities.
ADVISORY
DATA-DRIVEN
HANDS-ON
LONG-TERM
We specialize in taking sports organizations, venues, and entertainment ventures from A to B: fixing what’s not working and unlocking what’s possible. Through strategic consultancy, data science, and hands-on support (from recruitment to revenue strategy), we help solve complex problems, identify new opportunities, and build the structures needed for turnarounds and sustainable success. We find the edges others miss, and turn them into measurable results.
COMMERCIAL
PARTNERSHIPS
RESULTS ORIENTED
MARKETING
We create media, marketing, and revenue strategies that power the future of sport and entertainment while protecting the soul of what makes them matter. From team partnerships to brand campaigns to live events and product launches, we deliver results without ever losing sight of the fans and communities whose voices make it all possible.
About
Tiger 11 advises, invests, and connects capital across sport and entertainment, helping build the institutions that will define its global future. Founded in 2018, Tiger 11 Sports & Entertainment helps forward-thinking teams, leagues, brands, venues, and investors identify the right opportunities and support them at any stage, from thesis through execution.
Tiger 11 was built on a simple thesis: capital has rushed into sport and entertainment faster than investors’ understanding of the industry has kept pace. In an increasingly complex and globalized marketplace, Tiger 11 brings in-house financial rigor, broad domain expertise, and integrated strategy. Our philosophy is direct: we don’t back projects, we help build institutions, working along the way with partners, not clients.
Tiger 11 is led by Founder & CEO Zack Goldman, with Managing Director Nathen McVittie, Tess Hartigan (Business Development), and Rachel Holmes (Marketing).
Selected work: a Memorandum of Understanding with Mitsui Fudosan, Japan’s largest real estate company, to jointly pursue investments and partnerships across sport, entertainment, and real estate; a multi-year partnership with Tokyo Dome Corporation, including launching the English-language “Explore Tokyo Dome City” channels (10M+ video views) and a signed MOU; a motorsport hub and mixed-use entertainment district in Cancún with developer Tierra y Armonía; a commercial partnership with Sam Hunt Racing, a Toyota Racing NASCAR team; shaping pillars of Liverpool FC’s global brand strategy; multi-year advisory for the J.League (2019–2025); and an advisory-board role on the United Nations’ Football for the Goals initiative, via Tiger 11’s Where Is Football platform (collaborations include Nike, adidas, Chelsea FC, Arsenal FC, EA Sports, and FIFA).
FAQ
What is Tiger 11?
Tiger 11 is a sport and entertainment business that advises, invests, and supports capital strategy across the industry. Founded in 2018, Tiger 11 Sports & Entertainment helps teams, leagues, venues, brands, and investors move their businesses forward and bring communities closer.