ZACK GOLDMAN, FOUNDER

Tiger 11 was founded by Zack Goldman.

Following work in media for Oxford United FC and the National Football League (NFL), and a two-season stint in international development for Liverpool FC, Zack co-founded Where Is Football, a global platform and creative house expressing the world’s love of the world’s game.

There, he helped create an Emmy-nominated series and led strategic direction for clients like adidas, Nike, Chelsea FC, Major League Soccer, Japan’s J.League, Audi, and Budweiser.

After collaborating with some of the globe’s most marketable footballers, Zack started a representation and agency division of his own that specialised in data-driven talent ID, brokerage, and mediation with football clubs across the world. Prior to acquisition in 2022, he completed more than 40 transfers and signings with clubs in the Premier League, Bundesliga, Liga MX, and Brasileirão, among other leagues.

Tiger 11 today operates outside of the player representation space, trusted by some of football’s most creative and data-fluent teams, leagues, brands, and investment groups to build pillars of their sporting, marketing, and operational strategies.

Zack holds an MBA from the University of Liverpool (UK), with an emphasis on the football industry, as well as a master’s degree studying the philosophy of film and media culture from the University of Oxford (UK).